The craft brewery segment is growing dramatically; This industry research report identifies BrewDog, Chimay Brewery, Duvel Moortgat, and The Boston Beer Company as the key vendors in the craft beer market in Europe. This industry research report also presents a competitive analysis of the market by product type (IPA, seasonal, pale ale, amber ale, lager, wheat, bocks, and fruit beer), by distribution channel (on premises and off premises), and by end-user (regional craft breweries, microbreweries, brewpubs, and contract brewery).
Overview of the craft beer market in Europe
Market research analysts at Technavio predict that the craft beer market in Europe will grow steadily during the next four years and post a CAGR of over 11% by 2021. This market research analysis identifies the rising number of microbreweries in Europe as one of the primary growth factors for this market. A microbrewery is a brewery that produces only limited quantities of beer, primarily specialty beers and craft beers. In the recent years, Europe witnessed a significant growth in the number of microbreweries operating in the region, which in turn, will boost the growth of the craft beer market in Europe.
One of the latest trends that will gain traction in the craft beer market in Europe in the coming years is the rising exports of craft beer from the Americas to Europe. The increase in demand for craft beers in Europe is mainly due to the successful penetration of American craft beers to the European markets. Additionally, the demand for exotic, rare, and innovative flavours of craft beer has increased as craft beers are successfully able to compete with other alcoholic products in Europe.
Competitive landscape and key vendors
Due to the presence of numerous local microbreweries and regional craft breweries, the craft beer market in Europe appears to be highly fragmented. Vendors in this market compete mainly on factors such as price, product differentiation, distribution, promotion, and quality. To gain a competitive edge over their competitors, the vendors have the need to differentiate their products and services through a clear and unique value proposition. Rapid changes in consumer demands and preferences, the rise in disposable income, and changing lifestyles, are major factors that will have a significant impact on the growth of the vendors in this marketspace.
The leading vendors in the market are: BrewDog. Chimay Brewery, Duvel Moortgat,The Boston Beer Company;
The other prominent vendors in the market include AFBrew, Asahi Group Holdings (ASH), Himburgs Braukunstkeller, BUXTON BREWERY, Carlsberg Group, Omer Vander Ghinste Brewery, STONE BREWING, Thornbridge Brewery, and Van Pur.
Segmentation by product type and analysis of the craft beer market in Europe: Indian pale ale (IPA), Seasonal,, Pale ale, Amber ale, Lager, Wheat, Bocks, Fruit beer
During 2016, the IPA segment accounted for the major shares and dominated the craft beer market in Europe. IPA is a stronger variant of pale ale with high alcohol content. Factors such as the availability in various exotic flavours and the bitter taste due to the regular hops of the IPA, will contribute to the growth of this market segment in the coming years.
Segmentation by distribution channel and analysis of the craft beer market in Europe: On-premises, Off-premises
The on-premises distribution channel accounted for the major sales of craft beer in Europe during 2016. People in countries with rich beer culture such as UK, Portugal, Spain, Belgium, Greece, Norway, and Sweden usually prefer restaurants, bars, wineries, and breweries to socialize over beer. According to this market research and analysis, this segment will continue to dominate the craft beer market in Europe throughout the predicted period as well.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the craft beer market in Europe?
- What are the key market trends impacting the growth of the craft beer market in Europe?
- What are the challenges to market growth?
- Who are the key vendors in the craft beer market in Europe?
- What are the market opportunities and threats faced by the vendors in the craft beer market in Europe?
- Trending factors influencing the market shares of Europe.
- What are the key outcomes of the five forces analysis of the craft beer market in Europe?